Generate demand
Paid media, SEO, and database reactivation, aimed at booked jobs and revenue, not lead volume.
[ For home services companies doing $1M+ ]
The outsourced revenue team for home services companies.
We tighten your sales process and positioning, then scale your marketing, so more of your leads turn into booked revenue.
Start with a Revenue DiagnosticResults to date
- $12M+Attributed sales
- 1,200+Qualified appointments
- Case study Solar & roofing$10.8Mattributed revenue · 1,000+ appointmentsRead the case
- 7 figuresAd spend managed
- 250+Won deals · one client
[ How it works ]
Diagnose first. Fix what's leaking. Then scale.
[ Weeks 1–2 ]
Revenue Diagnostic
We audit your lead flow, call handling, sales process, and marketing spend, then deliver a prioritized plan showing where revenue is leaking.
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[ Next 60 days ]
Revenue Recovery
We fix the biggest leaks first: response time, call handling, follow-up, and pipeline.
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[ Ongoing ]
Revenue Partnership
We scale demand on top of a system that converts, with a weekly pipeline review.
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Start with a Revenue Diagnostic
- 1Short form
- 2Intro call
- 3Revenue Diagnostic
- Attributed sales
- $12M+
- Qualified appointments
- 1,200+
- Ad spend managed
- 7 figures
- One client, attributed
- $10.8M
[ The problem ]
Stop leaking revenue. Fix your sales and marketing systems.
A marketing agency will sell you more leads. We fix how your business handles the leads you already have.
42 hrs
The average business takes 42 hours to respond to a web lead, and 23% never respond at all.
Why it's costing you
Homeowners request quotes from several companies at once, and the first to respond usually wins the appointment. Companies that reach out within an hour are nearly 7x more likely to qualify the lead than those that wait longer. Every slow response is ad spend handed to a competitor.
Source: Harvard Business Review, “The Short Life of Online Sales Leads” (2011)
~50%
Only about half of inbound calls reach a live person.
Why it's costing you
Most callers don't leave a voicemail. They call the next company on the list. A missed call isn't a missed lead; it's a lead you paid for and gave to someone else.
Source: Invoca home-services benchmark (2026)
5–25x
Winning a new customer costs 5–25x more than keeping one you already have.
Why it's costing you
Most contractors still spend most of their budget chasing strangers. Past customers already trust you, and they drive repeat work, maintenance plans, referrals, and reviews. Ignoring your database means paying full acquisition cost for revenue that's already in your CRM.
Source: Harvard Business Review, “The Value of Keeping the Right Customers” (2014)
[ The Revenue System ]
Four parts, one engine.
Most agencies own one of these. We run all four together, because a lead lost in step two looks like a marketing problem in step one.
Convert
Every lead gets a fast, consistent response, by phone, text, and email.
Close
A sales process your reps can repeat, with options that make yes easier.
Measure
One view of what each channel produced, reviewed every week. Finance-grade reporting, not an activity report.
What you get
A revenue team, without building one.
- A weekly pipeline meeting, so no estimate or proposal sits untouched
- Executive reporting: revenue by channel, acquisition cost, payback period, forecast vs. actual
- A managed AI layer: call answering, text follow-up, and CRM automations in the tools you already use
- One accountable revenue lead, not a junior team that gets rotated
[ How we compare ]
Digital Lanes isn't a marketing agency. We're your revenue team.
Get revenue leadership without a $250K-a-year hire, and without paying an agency for activity.
- Measured onDigital Lanes: Won jobs and booked revenueAgency: Clicks and leadsVP hire: Whatever targets you set and manage
- Where the work stopsDigital Lanes: Owns lead handling, the sales process, and nurtureAgency: Stops at the form fillVP hire: As far as one person can reach
- ReportingDigital Lanes: A weekly pipeline review on revenue, acquisition cost, and returnAgency: A monthly activity reportVP hire: Whatever they build themselves
- First moveDigital Lanes: Fix conversion and systems before increasing ad spendAgency: Sell you more ads and contentVP hire: Recruit, then rebuild the plan
- Time to impactDigital Lanes: Running from month oneAgency: Campaigns launch fast; the leaks stayVP hire: 6–12 months to recruit and ramp
- Who you getDigital Lanes: A strategist, channel specialists, and a sales coachAgency: Ads and content specialistsVP hire: One person's experience
- CostDigital Lanes: Engagements typically start at $X/monthAgency: A monthly retainerVP hire: $250K+ a year in salary and benefits
[ Revenue leak estimate ]
See what slow follow‑up could be costing you
Answer four questions. The estimate uses only your numbers.
[ Case study ]
How one system produced $10M+ in attributed revenue
Residential solar & roofing
$10.8MAttributed revenue
SituationSolar & roofing
TBD: company size, markets, and how they were generating leads before.
1,000+Appointments booked
What was brokenSolar & roofing
TBD: e.g. slow response, no attribution, inconsistent follow-up.
250+Won deals
What we changedSolar & roofing
TBD: the system we built across demand, conversion, and sales.
TBD: client quote
[ The founder ]
Built by someone who thinks like an investor
Daniel Colapinto started in private markets, at a private credit fund, then worked in retirement plan administration before building revenue engines for home services companies. The question isn't how many leads came in. It's what the business is worth afterward.
Started inPrivate credit
ThenRetirement plan administration
DCDaniel ColapintoFounder
NowRevenue engines for home services
The lens$100K EBITDA → $500–800K at sale
Added EBITDA valued at a typical 5–8x multiple at sale.
[ Revenue Diagnostic ]
Find out where your revenue is leaking
Start with a 2-week Revenue Diagnostic: we audit your lead flow, call handling, sales process, and marketing spend, then hand you a prioritized plan. The fee is credited toward your engagement. Answer four quick questions to see if we're a fit.
2-week diagnosticFee credited toward your engagement
[ FAQ ]
Frequently asked questions
How is this different from a marketing agency?
An agency is measured on clicks and leads, and its job ends at the form fill. We're measured on booked jobs and revenue, so we own what happens after the lead comes in: response time, call handling, follow-up, the sales process, and reporting. We fix conversion before we recommend spending more on ads.
Do you replace my sales team?
No. We build the system and coach your team. You keep your people.
What CRMs do you work with?
ServiceTitan, JobNimbus, AccuLynx, HighLevel, and others. We work inside the tools you already use wherever we can.
How long until we see results?
Answer TBD
What does it cost, and how does the performance component work?
Answer TBD
Do you work with competitors in my market?
Answer TBD
Running a home services platform? We roll out the revenue engine across your acquired brands.
For PE platforms →[ Built for HVAC, roofing, solar, plumbing, and remodeling ]